How to Write a Brand-Safe UGC Brief
Make product direction credible, useful, and claim-aware.
Define the product truth
Make this decision explicit before production. Write the intended viewer outcome, the evidence that can be shown honestly, and the minimum sequence required to make the idea clear. Keep every shot and line accountable to that purpose.
List permitted proof
Make this decision explicit before production. Write the intended viewer outcome, the evidence that can be shown honestly, and the minimum sequence required to make the idea clear. Keep every shot and line accountable to that purpose.
Separate experience from claims
Make this decision explicit before production. Write the intended viewer outcome, the evidence that can be shown honestly, and the minimum sequence required to make the idea clear. Keep every shot and line accountable to that purpose.
Plan disclosure and CTA language
Make this decision explicit before production. Write the intended viewer outcome, the evidence that can be shown honestly, and the minimum sequence required to make the idea clear. Keep every shot and line accountable to that purpose.