Format Utility Router • Phase 30 Cluster #12
Format Utility & Media Router
Stop forcing every concept into a Reel. Match your idea to the lowest-friction, highest-retention media format based on real viewer information goals.
1. What is the primary job of this content?
2. How much information density is required?
3. On-Camera Presence Comfort
Optimal Media Format
9:16 Instagram Reel
High Viewer Utility MatchBest when the proof has to be seen, not read.
Secondary Format Option:Multi-Slide Carousel (Repurposed for Saves)
Target Metric:Completion Rate & Discovery