Viral Reels Script Frameworks & Hook Architecture
Structure short-form video scripts from visual hook to high-conversion CTA.
Visual hook in the first 0.5 seconds
Make this decision explicit before production. Write the intended viewer outcome, the evidence that can be shown honestly, and the minimum sequence required to make the idea clear.
Information gain in the middle third
Make this decision explicit before production. Write the intended viewer outcome, the evidence that can be shown honestly, and the minimum sequence required to make the idea clear.
Payoff sequence before CTA
Make this decision explicit before production. Write the intended viewer outcome, the evidence that can be shown honestly, and the minimum sequence required to make the idea clear.
Save and share trigger framing
Make this decision explicit before production. Write the intended viewer outcome, the evidence that can be shown honestly, and the minimum sequence required to make the idea clear.