A Better Content Performance Review
Use qualitative and quantitative signals to improve the next brief.
Compare like with like
Make this decision explicit before production. Write the intended viewer outcome, the evidence that can be shown honestly, and the minimum sequence required to make the idea clear. Keep every shot and line accountable to that purpose.
Read saves, replies, and completion together
Make this decision explicit before production. Write the intended viewer outcome, the evidence that can be shown honestly, and the minimum sequence required to make the idea clear. Keep every shot and line accountable to that purpose.
Capture audience language
Make this decision explicit before production. Write the intended viewer outcome, the evidence that can be shown honestly, and the minimum sequence required to make the idea clear. Keep every shot and line accountable to that purpose.
Change one variable at a time
Make this decision explicit before production. Write the intended viewer outcome, the evidence that can be shown honestly, and the minimum sequence required to make the idea clear. Keep every shot and line accountable to that purpose.