A Practical Instagram Reels Shoot Plan
Plan goal, action, spoken line, shot, text, edit, and performance direction before recording.
Start with the viewer outcome
Make this decision explicit before production. Write the intended viewer outcome, the evidence that can be shown honestly, and the minimum sequence required to make the idea clear. Keep every shot and line accountable to that purpose.
Write actions before dialogue
Make this decision explicit before production. Write the intended viewer outcome, the evidence that can be shown honestly, and the minimum sequence required to make the idea clear. Keep every shot and line accountable to that purpose.
Use a short shot vocabulary
Make this decision explicit before production. Write the intended viewer outcome, the evidence that can be shown honestly, and the minimum sequence required to make the idea clear. Keep every shot and line accountable to that purpose.
Keep text and edit notes production-ready
Make this decision explicit before production. Write the intended viewer outcome, the evidence that can be shown honestly, and the minimum sequence required to make the idea clear. Keep every shot and line accountable to that purpose.